Beauty is defined by most as a physical trait of things that makes these things aesthetically pleasing to see. These things could be natural objects like sunsets, natural landscapes, humans and beautiful works of art. Beauty, along with aesthetic sense and personal preference, is perhaps the most interesting part of aesthetics, among the various branches of modern philosophy. The word beauty came from the Greek word ‘psyche’ which means desire or fondness.
In recent years, many have come to identify beauty with over-the-top models wearing the most expensive clothes, jewelry, make-up and fragrances in the most glamorous of magazines, or at least that is how some of us see beauty. However, what is lost in this gaze of desire is the idea that beauty is more than a superficial trait. The term beauty is used in many contexts, from the academic study of beauty and fashion to everyday colloquial use, including that of beauty in the work place. For some, beauty is something unattainable, or at least something that only the rich and famous can possess. For others, beauty is something everyone can embrace, regardless of social status or economic level.
When it comes to social media and beauty, we are still in the early stages of defining beauty. It is a field that is still in its discovery stage, with new definitions and ideas constantly being created. Many would agree however that beauty has become more important than ever in recent times. Defining beauty according to some social media standards may result in some individuals feeling dejected or unwanted because they feel they do not fall into the ideal beauty profile that society considers to be desirable. Social media users who feel strongly about their appearance, including social media users on social networking sites such as Facebook, have created an online community that allows people to share opinions and discuss common concerns.
Fashion designers and cosmetics manufacturers have also begun to use social media and beauty trends to determine which products and types of clothing will sell well during certain seasons, holidays or for a particular event. As the fashion industry becomes more integrated with the digital age, consumers are also becoming more accustomed to e-commerce methods, such as e-shopping. As more consumers rely on online sources to purchase items, the influence of the fashion industry will become even more pronounced.
We all know that the fashion industry has power brokers, and some of those power brokers do much of their business behind the scenes. However, it is also true that those same power brokers are often the first to advocate certain beauty trends, including increasing coverage of inches in leggings and highlighting slender legs on runway models. Power brokers often do a lot of promoting on behalf of the fashion industry to target younger consumers, particularly teens, and give them everything they want in order to build their image as trendsetters. Beauty trends also often reflect the power of sponsorships, with major companies investing huge amounts of money in beauty product advertising and sponsoring fashion shows. For example, sponsoring a runway show can result in millions of dollars in contracts, television appearances, and product sales.
The rise of social media sites and blogging has resulted in an increased focus on beauty tips for young people. Many people are now posting their tips on blogs, and beauty tips on websites like MySpace and Facebook have taken on a life of their own. While the traditional route of running to the nearest beauty salon for tips on maintaining your beauty could work for some people, for others it would be a waste of time and money because they would not use the advice they were given. Many of those who have become power brokers within the fashion industry use social media websites and blogging in order to reach out to younger consumers and increase the amount of exposure that they have.